There is no denying the fact that Chanel is one of the hottest and most famous luxury brands of all time. It has a rich history and heritage that can be traced from the time it was founded by Gabrielle “COCO CHANEL” in 1910. This luxury brand specializes in a wide continuum of fashion-related products such as cosmetics, handbags, fragrances, and couture fashion. Also, it has a global presence in exclusive stores and streets and participates in fashion shows and weeks in the fashion capitals of the world. As of November 2017, the brand’s total net worth is around USD $12.7 billion, making it the most influential luxury brand that we can witness today on the fashion arena.
Successful brand strategy, brand design, and brand development are the most important things that have helped Chanel achieve undisputed success in the fashion industry ever since the brand came into being.
The Brand Strategy
Well, COCO Chanel didn’t just build a brand, she had built a trademark that has been continuously rewarding her children and grandchildren an extraordinary amount of prestige, fashion acknowledgement, and revenues. Also, she built a brand with strong values where she empowered independent women to dress freely and elegantly and feel good about what they are wearing, whether it’s a dress, jewellery, handbags, makeup or any other fashion statement. When we talk about Chanel products, the brand portfolio is unimaginable and Chanel stores from all across the globe have some of the finest products you will ever find in the market today. Moreover, the market niche that Chanel has targeted belongs to the rich category of people who can afford to buy expensive products.
The Brand Design
Chanel retail scene is just super amazing. Everything in the retail store is put to perfection by some of the finest retail experience experts in the industry whether it be store ambience, soothing effects, neuro-marketing, unique bundled offers and more. In short, the Chanel retail design strategy is incredibly well-placed, which helps in increasing overall revenues and profits.
The Brand Development
Slowly and gradually, Chanel has grown to become one of the finest and most-influential luxury brands in the market today. The extensions in the business’s scope and a gradual increase in product line categories has made available luxury products that are loved and acknowledged all across the globe. In addition to the brand extension, increased digital presence, and participation in the world’s topmost fashion shows has enhanced its equity and made it one of the most influential luxury brands of all time.
Do you love Chanel as much as we do?